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Paid Ads

Ads that feed
a system, not a spreadsheet.

Most agencies deliver leads and stop there. We only run ads after the follow-up infrastructure is in place. A Meta lead form connected to instant GHL automation converts at 3–5× the rate of a lead that sits in a spreadsheet until Monday morning. The ads and the system work together — or we don't run the ads.

Our Approach

Ads only work when
the pipeline underneath does.

Without FunnelXperts
Running Meta ads to a website — leads fill out a form, email arrives, manual follow-up
Agency delivers 40 leads/month, team closes 3 — 'ads don't work for us'
No attribution — can't tell which ad, which audience, which creative drove a sale
Cost-per-lead reported but not cost-per-appointment or cost-per-close
Leads from 3 months ago still in the inbox with no follow-up
With FunnelXperts
Meta Instant Form → GHL in 30 seconds → automated follow-up fires before they scroll away
40 leads/month, automation follows up within the hour — team closes 12
Full source attribution in GHL pipeline — every closed deal traced back to ad and audience
Reporting on cost-per-appointment and cost-per-close, not just cost-per-lead
Automated re-engagement fires for every unconverted lead at days 7, 14, 30
What We Do

Full-funnel ads management.

Meta Ads (Facebook & Instagram)
Instant Form campaigns for service lead generation. Lead form connected to GHL pipeline — instant automated response before the competitor calls. Audience testing, creative rotation, budget scaling.
Google Ads
Search campaigns for high-intent local keywords. Local Service Ads setup and management. Landing pages built in GHL for maximum Quality Score and conversion rate.
Creative & Copy
Ad creative produced for every campaign — static images, carousel, and video scripts. Copy written to match your target customer's language and specific pain points.
GHL Pipeline Integration
Every lead source tagged, every ad campaign tracked. Source attribution built into the CRM so you know which campaign, audience, and creative is driving actual revenue.
Landing Page Build
Dedicated GHL landing pages per campaign. No generic homepage traffic. Each page matches the ad's message, has a single CTA, and feeds directly into the right pipeline.
Reporting & Optimisation
Weekly performance reports covering spend, CPL, cost-per-appointment, and pipeline value generated. Monthly strategy review. Campaigns optimised continuously — not set-and-forget.
Deliverables

What's included in
ads management.

Campaign strategy document
Audience targeting, creative direction, budget allocation, and KPI targets agreed before launch
Ad creative production
Static, carousel, and video script assets produced for every ad set
Landing pages in GHL
Dedicated conversion pages per campaign — not homepage traffic
GHL pipeline integration
Lead source tagging, pipeline routing, and automation trigger per campaign
Instant follow-up automation
GHL automation fires within 60 seconds of every lead form submission
Weekly performance report
Spend, CPL, CPA, appointments booked, pipeline value — every week
Monthly strategy review
30-minute review of performance, budget decisions, creative refresh plan
Continuous optimisation
Audience, bid, and creative adjustments made weekly — not monthly
Investment

Ads management pricing.

Starting from
$600/mo

Single platform (Meta or Google). Up to $3k ad spend. Includes creative, pipeline integration, and weekly reporting.

1 platform (Meta or Google)
Ad creative production
1 dedicated landing page
GHL pipeline + automation integration
Weekly performance report
Monthly strategy call
Up to $3,000 ad spend managed
Minimum 3-month engagement
Starting from
$1,100/mo+

Dual platform (Meta + Google). Higher spend. Full creative suite, A/B testing, advanced attribution, and pipeline reporting.

Meta + Google Ads
Full creative suite (static + video)
Up to 4 landing pages
Advanced GHL attribution
A/B testing on creative and audiences
Weekly report + monthly deep-dive
Up to $8,000 ad spend managed
Dedicated Slack channel

Ad spend is billed directly to your Meta/Google account. Management fee is separate. GHL system must be in place before ads management begins.

FAQ

Ads management
questions.

Why do you require the GHL system to be in place first?

Because ads without automation are 60–80% less effective. If a lead submits a form at 8pm and someone follows up at 9am the next day, the conversion window is gone. We've seen this too many times to run ads into a broken follow-up process.

What industries do you run ads for?

Primarily service businesses: cleaning, detailing, dental, home services, trades, salons, and restoration. We focus on local lead generation — not e-commerce or brand awareness campaigns.

How much should I spend on ads?

For most service businesses starting with paid ads, $1,000–$2,000/month in ad spend is enough to generate meaningful data and a positive ROI with good automation underneath it. We discuss realistic expectations during the audit.

Do you guarantee leads or results?

No. Any agency guaranteeing specific lead volumes is either lying or has no idea what the market looks like. What we guarantee is: creative produced on schedule, optimisations made weekly, full transparency on performance, and an honest conversation if something isn't working.

Can you take over existing campaigns?

Yes. We audit existing campaigns during onboarding — structure, targeting, creative, tracking setup — and either rebuild or optimise from there. Most inherited campaigns have significant structural issues that limit performance.

Ads that feed your pipeline
instead of your inbox.

Free ads audit — we review your current setup and tell you exactly what's limiting your cost-per-close.

Get a Free Strategy Call →