No fluff, no affiliate spin. Here's exactly what each plan costs, what's included, what's NOT, and what your actual ROI looks like with proper setup.
All plans include a 14-day free trial. No credit card required to start.
Prices below are monthly — annual billing saves ~17%.
Prices current as of 2026. Usage costs (Twilio for SMS/calls, Mailgun for email) billed separately by volume. Verify current pricing ↗
Most businesses are paying $600–$1,200/month for a scattered tool stack that doesn't talk to each other. GHL consolidates all of it — at a fraction of the cost.
Adjust the sliders to match your business. See what a properly built GHL system is worth in real numbers.
Based on your inputs — closing — jobs/mo currently vs — with proper automation.
For a single-location service business just getting started, Starter ($97/mo) covers everything you need. If you're an agency or have multiple locations, start on Unlimited ($297/mo). SaaS Pro is only necessary if you're building a white-labelled SaaS product on top of GHL.
SMS and phone calls run through Twilio, billed per-use (roughly $0.015/SMS, $0.021/min calls). Emails run through Mailgun, roughly $0.001 per email. For most service businesses sending 500–2,000 messages/mo, these usage costs add $20–$80/mo on top of the plan fee.
GHL is powerful but has a steep learning curve. Most business owners who set it up themselves end up with a partially configured account — pipelines that don't match their sales process, automations that fire at wrong times, and integrations that aren't connected. That's why we offer free strategy calls: to assess whether your setup is actually working, or just looks like it is.
Yes — if you sign up through our affiliate link, GHL pays us a commission at no extra cost to you. We're transparent about this because we'd rather you know upfront. It doesn't affect our advice: if GHL isn't the right fit for your situation, we'll tell you that too.
Yes. GHL is month-to-month. You can cancel at any time from within your account settings. Annual billing is discounted ~17% but locks you in for 12 months — we recommend starting monthly until you've confirmed the system is set up and working correctly.
Start your trial. Then book a free call — we'll review your setup and tell you exactly what needs to be built to make it generate revenue.